Ingredients:

  Amount  Measure       Ingredient -- Preparation Method
--------  ------------  --------------------------------
     1/2  cup           paprika
     1/4  cup           brown sugar
     1/8  cup           salt
     1/8  cup           garlic powder
     1/8  cup           dried chipotles peppers ground
   1      tablespoon    celery salt
   1      tablespoon    onion powder
   1      tablespoon    pepper -- black, fresh ground
   1      tablespoon    chimayo red chile -- ground

Preparation:

Mix thoroughly. To me, the thing that makes this outstanding is the chipotles. And note that these are not the canned ones in adobo - they're dried. This makes their smokiness a bit more intense. You might have difficulty finding them. Look for them in the Hispanic section of larger grocery stores. Same with the Red pepper, use cayenne instead